Objective
To help an SDR agency acquire high-profile press and podcasting placement in order to build credibility and authority in a saturated market.
Tactic
Media Placement, Podcast Booking
Specifics
We secured quality guest podcast bookings on top of a feature in FORBES for the charismatic CEO of Avadel.
“My company closed 8 new accounts off of one podcast alone, which totaled $56,000 in new MRR business.” – Dave Valentine, CEO of Avadel Agency
Dave now sees an average of 3.5 new clients for each podcast he appears on.
Results
Avadel experienced an immediate surge in engagement and revenue as they saw:
to $1 ROI within 45 days of the Forbes publication
%
increase in the reply rate for their cold email marketing
extra booked appointments a month
%
of applicants report learning about Avadel through press placements
average of new clients for each podcast booking.
Takeaway
Humanity-driven PR works to match the right tactic with your personality in order to fulfill your vision of success.
