Gavin Lira and Grant Lira, to Release Book, “Sound Profits”
If there's one thing that Gavin and Grant Lira, co-founders of The Empathy Firm, know a thing or two about, it's podcasting. With a track record of booking over a thousand podcast appearances for their clients, the brothers have successfully mastered the art of using...
Gavin Lira’s Story: A Empathy Firm Co-Founder
When you hear the name Gavin Lira, you might immediately associate him with The Empathy Firm, the innovative company he co-founded. Yet, what most don't know is the compelling journey that shaped Lira into the entrepreneur he is today. Born and raised in the cozy town...
Building Profound Relationships with Writers: The Unwritten Rules of PR
The Secret Sauce of Successful PR The art of public relations is a dance between visibility and credibility, and the best dance partner is often a writer or journalist. This intriguing truth, shared by PR strategist Josh Steimle, is a game-changer in the world of PR,...
Giving Value to Gain Credibility: Mastering the Art of Reciprocity
The Power of Providing Value In a world teeming with brands scrambling for visibility, the most powerful way to rise above the noise isn't through sheer volume, but by offering something invaluable: assistance. This nugget of wisdom, articulated by PR strategist Josh...
Decoding the PR Game: Navigating Publication Rules like a Pro
Mastering the PR Chessboard: Knowing the Rules Knowing the rules of the publication game is the unsung hero of successful PR strategy. This insider wisdom shared by Josh Steimle, an influential figure in the PR world, emphasizes how understanding the unique submission...