Press Kit for Gavin Lira

Gavin Lira is the co-founder of The Empathy Firm, a PR firm focused on helping clients achieve tangible ROI from their PR and content efforts.

He helps clients gain visibility and authority in their fields by training them how to ace interviews, securing podcast and media placements for them, and repurposing the content from those placements for social media through The Michelangelo System.

The Michelangelo System is an AI-driven system that makes content repurposing 73% more efficient. His innovative PR strategies have resulted in over 1,000 podcast bookings and press placements for 7 & 8-figure B2B founders and executives, including 40+ features in Forbes and Entrepreneur.

At 22, Gavin is a TEDx & international speaker and has been recognized in over 50 publications. Before this, he started his first business at 17 and dropped out of college in his sophomore year to pursue it full-time. When he isn’t refining PR strategies, he enjoys playing pickup basketball and practicing Tai Chi.