Press Kit for Italo Leiva

Italo Leiva is a RevOps architect and the Founder & CEO of Peddle, a Platinum HubSpot Partner helping high-growth companies scale revenue across every stage of growth. He works with businesses ranging from $10M to $100M+, helping them move beyond founder-led sales and build repeatable, channel-specific revenue engines.

With over 15 years of experience in GTM strategy, CRM architecture, and growth systems, Italo has helped clients grow from $20M to $70M+, and has worked with multiple companies surpassing $100M in annual revenue. His hands-on approach combines lifecycle mapping, sales pipeline design, and AI-powered automation to turn chaotic ops into predictable growth.

Whether it’s coaching startups to find product-channel fit or helping mid-market teams unlock new revenue levers, Italo’s goal is simple: to help businesses build systems that scale—even while they sleep. That mission now powers Peddle’s latest offering, the AI Revenue Engine—a smarter way to turn HubSpot into a fully automated, AI-driven revenue system.

Accomplishments:

Founder & CEO of Peddle, a Platinum HubSpot Partner agency specializing in RevOps for B2B SaaS and service businesses.

RevOps and HubSpot partner to Blazy Susan, supporting their growth from $2M to $50M+ in annual revenue. Peddle provided RevOps strategy, sales and CS automation, and became their long-term agency of record.

Designed and implemented a product-led growth campaign for DoiT.com that supported $84M in ARR within one year by integrating product trial flows with marketing and CRM systems.

Helped scale a healthcare RCM firm from 5 to 30+ practices across five states in just 10 months through optimized operations, automation, and data-driven marketing systems.

Improved lead generation for an accounting firm, reducing lead costs from $80 to $25 and contributing to a nearly 10X increase in quarterly revenue by the third quarter through GTM system redesign and pipeline optimization.

Launched The AI Revenue Engine, a premium service that automates the entire sales pipeline using AI agents—from lead qualification and scheduling to post-call follow-ups and churn prevention—built entirely on HubSpot.

To book ITALO LEIVA, email nor@empathyfirm.com

Features:

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Podcast

Show Me Your Hustle: The future of service + subscription + tech = 💸 + impact

Ask Italo About:

How would you define RevOps, and why is it important?

How can companies turn HubSpot into an AI-powered revenue engine with Peddle’s help?

How do you use HubSpot differently than most?

What are some red flags you see in go-to-market strategies?

What makes Peddle different from traditional agencies?

What’s the future of AI in revenue operations or marketing?