Media Kit for Perry Sheraw
Perry Sheraw is a marketing automation expert with over 20 years of experience turning chaotic email strategies into high-converting customer journeys. A former print journalist turned C-suite executive, Perry launched her first email campaign in 2002 and never looked back. She has since led marketing strategy for both Fortune 500 companies and scaling startups, with deep specialization in email, SMS, CRM alignment, and marketing tech.
Now the Managing Partner of Duma Marketing, LLC, Perry helps e-commerce and med device brands eliminate communication gaps and unlock consistent revenue through personalized automation. She’s a certified Shopify and Klaviyo Partner, HubSpot Partner, and has worked extensively in highly regulated industries including HIPAA-compliant marketing.
From running call centers and launching lending funnels to building Frankenstein CRMs before HubSpot existed—Perry has done it all. And she’s now writing the book (literally) on how brands can finally get email right.
Accomplishments:
Launched and led a 100-rep call center, integrating CRM and marketing automation to fill seminars across 4+ U.S. cities weekly
Created a custom CRM + marketing automation system before platforms like HubSpot existed
Beta user of HubSpot and current HubSpot Partner, with deep expertise in B2B and med device applications
Former Executive VP of a 300-person M&A firm, overseeing marketing, IT, and a 100-rep call center
Built a closed-loop automation system for a lending firm that still holds the company’s revenue record
Successfully rebuilt sender reputation after Google/Yahoo deliverability updates dropped open rates to single digits
To book PERRY SHERAW, email nor@empathyfirm.com
Features:
Podcast
The Corvus Effect: Marketing, Motherhood, and the Messy Middle with Perry Sheraw
Podcast
How To Ride A Roller Coaster: Perry Sheraw, Managing Partner at Duma Marketing
Article
US Business News: Perry Sheraw on Email’s Staying Power, Career Reinvention, and AI’s Future in Marketing
Podcast
Prompt to Market: AI and Content Marketing with Perry Sheraw
Podcast
DissedMedia: A Startup Story: Perry Sheraw Unlocking Opportunity Through Email Automation
Article
Daily Pitch: Episode 27: Perry Sheraw Unlocking Opportunity Through Email Automation
Article
Women’s Journal: Perry Sheraw on Building Smarter Customer Journeys with Automation
Case Studies:
At Flyp Nebulizer, Duma implemented a full-funnel email automation strategy using Klaviyo and Shopify. This led to a $26 return for every marketing automation email sent—supporting growth for both their B2B and DTC channels in the med device space.
For The Good Feet Store, Duma set up a national email nurturing program spanning 140 store locations. This included 160 custom automations personalized by geography, boosting local engagement and improving foot traffic across physical retail locations.
At Rise Life Sciences, Duma overhauled Life Bloom Organics’ abandoned cart strategy. This optimization led to a revenue increase of over 1000%, while reducing overall discounting—proving that smart automation drives both sales volume and profitability.
Ask Perry About:
What first pulled you from journalism into digital marketing?
You’ve done email marketing since 2002—what’s changed the most?
How does Duma help brands find and fix the gaps in their customer journey—especially when email, SMS, and sales feel disconnected?
How is email different for ecommerce vs. med device companies?
You’ve worked remotely for 17+ years—what’s been the biggest mindset shift?
